Canon Launches UAE School Environmental Sustainability Competition

Partners with EWS-WWF and The National to engage school community and raise environmental awareness
Canon Middle East, in partnership with Emirates Wildlife Society – World Wide Fund (EWS-WWF) and The National newspaper, has launched ‘The UAE School Environmental Sustainability Competition’.

The competition aims to engage with the UAE schools community in order to raise awareness about environmental issues among the youth, and to provide them an opportunity to be part of the solution. This competition comes at the back of Earth Hour, a global movement that has raised awareness on Climate Change issues globally and locally.
Anurag Agrawal, Managing Director, Canon Middle East said: “We believe that to successfully move forward, sustainability must be at the core of our business. We are committed to spearheading local initiatives that are core to our EMEA wide business and continue inspiring younger generations to live in a pollution free environment.”

Ida Tillisch, Director General of Emirates Wildlife Society- WWF, said: “Engaging school children creatively, and providing them opportunities to connect to the natural system around them is key to get them to understand and care about the environment. We hope that this initiative will get them inspired to continue engaging with nature and its conservation, now and in the future.“

Schools across all emirates will have the chance to participate in the competition by nominating a team of five students in addition to a supervisor. They must submit a 1,500 word proposal on how their school is sustainable, how they can improve their sustainability approach and why they should win the competition, via a tab on Canon Middle East Facebook page by Sunday, 19 April 2015. A panel of experts from Canon ME, Emirates Wildlife Society and The National will judge the proposals and five schools will be shortlisted on 23rd April for the finals.

The shortlisted schools will receive a Canon LEGRIA HF R68 video camerato create and submit themed promo videos, as well as win a trip to WadiWarayah National Park provided by EWS-WWF. A mixed workshopon video production, environmental conservation and social media promotion ideas by Canon and EWS-WWF will be held on 29thApril. The deadline for the promo video submissions is 21 May, with voting via Facebook starting on23rdMay. The winner will be announced on 31st May, and students from the school will be supported to plant a sustainable garden in the school, to connect with nature and learn about local plants and water issues.


Date : 4/12/2015 12:17:32 PM

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